4 step Social Media game plan for direct sales

So, you're a new consultant or maybe you're just realizing the value of social media marketing, how do you start promoting your business using Social Media?  


Here's my simple 4 step game plan to get you started:

1.   Company website - Setup your company provided website.  Most any direct sales company offers a personal website for their distributors, sometimes for free, sometimes for a monthly fee.  Either way, you must have it to play in the online ballgame.

2. Facebook - If you're not already on Facebook, open an account.  It's free and a great way to socialize with friends and family and network with prospective clients. 

• If you're one of the millions of folks already actively engaged daily on Facebook, enhance your existing profile to showcase your business.  
• Next, create a Facebook Page for your business. This is where you will distribute the content of your blog and your YouTube videos.  Of course you may not have a blog or YouTube Channel yet, but you can start by sharing information from your company, from other informative sites that your friends or family may be interested in relative to your products or services.

In my opinion, you could stop right here and be a big hitter in this game. If you want to hit it out of the park, consider taking the following steps:

3. Blog - Once you have a handle on Facebook, start thinking about your blog. You can create a simple blog like this one for free using Blogger or WordPress. You'll want to create relative content of interest to your target market.  

• Plan to post at least once a week.  
• You're blog should not be your product information copied and pasted from your company website. It should reflect your personality and provide good information that people are interested in reading. Your posts should be easy to read and not contain a lot of industry jargon. 
• Use bullet points or numbered lists when possible. It's been proven that people read less and less and are most likely just going to scan your articles for the specific information they want.

4. YouTube -  Because people are less and less interested in reading, you need to create video content to convey your message. 

• YouTube is one of the best cross-platform tools. You can share your videos on your Facebook Page your blog, etc.
• With YouTube, you get your very own "channel" where you can share your own videos, your company's videos or any other videos that you think your target market will find relative.  
• You'll eventually want to create multiple "playlists" of different types of things, like one for more formal type "commercials" for individual products (like those from your company), one for events you attend or host, one for "how to" videos, etc. 
• Start recording testimonies from your clients, team members and maybe even post a weekly update, etc.  

Now, don't be intimidated by this.  You can do it. Tackle it one step at a time and don't try to do it all in one day or even one week.  Decide how much time you can devote to this and get started.  

What other social media platforms are you interested in?  Twitter? Pinterest? LinkedIn? StumbleUpon?